Polarizing politics will color every ad choiceĪfter a hard year of politics and divided viewpoints, companies are going to have to make every choice carefully. Google has even announced ranking penalties for sites that are ignoring these problems on their pages. Experiences for users should be faster and more convenient, Luke Lazarus Says.Īs they spend a lot of time online, visitors are going to be less patient with slow load speeds, shifting layouts and obnoxious popups that interrupt the experience. It’s become crucial to provide accurate, updated information or look like you are out of the loop. Faster, more accurate online experiencesĭuring the COVID-19 stay-at-home months, brands were quickly exposed for having glitchy checkout processes or inaccurate information listed on their site. It’s time for companies to look for ways to make online events unique and offering elements that aren’t feasible in an in-person event. The experience needs to be more personalized and engaging. In order to combat virtual fatigue from so many online events, brands will have to do something different. And while virtual will still be a big part of 2021, brands now have the opportunity to plan rather than react. Brands are now looking at their virtual events for the coming year. Luke Lazarus says brands will now need to turn their attention to combat this virtual fatigue. Just a few months into 2020 had everyone tired of online meetings and conferences. Companies will need to participate in the conversation and bring practical value to their audience. Smaller workshops or chat sessions with big names can be more successful in getting attendees to sign up and show up. These smaller events will be less pressure on the company and encourage more regular interactions from the audience (versus one big event). Smaller events: Low pressure, big namesĪfter the acceleration of conferences hosted online, look for more intimate chats taking the center stage for 2021. Brands will need to keep pushing for digital improvement, not take a break from it. After a huge online migration, the landscape has shifted.
Top 8 marketing trends for 2021Ī big part of marketing trends in 2021 will be in letting the dust settle and figuring out exactly where we stand in the new year. He is looking forward to the marketing trends that are sure to be big in 2021. This self-made ambitious businessman is now offering consultations to other companies with an extremely direct approach to growth and improvement. Luke Lazarus created and sold four firms before he was 35. Brands are going to have to navigate this new space with a clear understanding of where they’ve come from and where they are going. Most are relieved to be moving forward and figuring out this new norm that caters to life after the pandemic. No one is shedding any tears over the passing of 2020.
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